Once you deal with eh issue of affordability, the visual appeal of an item is the major influence on a consumer’s buying decision. How Much Colors Influence Consumer Decision
A further 85% of consumers buy because of color. It also raises the visual appearance by 93%. Research shows that the proper use of color increases brand recognition by 80%. When marketing new products, it’s critical that you consider the impact of colors on the buying decision. The most common influences are the subtle and the obvious visual cues around the outlet, from the order of arrangement and colors to presentation and placement of products. Many different factors influence the buying decision of the shoppers who walk into your store. For retailers and most outlets, marketing is an art of persuasion.
